Product photography, work processes and spaces — this is how we work with businesses.
We divide product photography into two categories, depending on where the images will appear:
In advertising photos the product is placed in context — location and atmosphere matter, so the image is captivating and carries emotion. These are the images customers see first.
For catalogue or web-shop photos we use a homogeneous, usually white background. Here the point is to render the product’s colour and texture faithfully — as if you were seeing it in person.
These shoots can happen in the studio or on the client’s premises — depending on the situation, the size of the product and transport options.
We can work from prior agreements (sending test images continuously for review) or with a contact person on site — sometimes only the maker can truly picture how the product should be presented, and then we shape the concept together.
Whatever field a company works in, there is a work process, the equipment used, and the people who carry it out.
Clients and partners often have no idea how much precision, equipment, time and energy goes into a product or service — showing it builds trust.
First we discuss the steps of the process, the locations and timing, and the purpose of the photos: the lighting conditions on site; workwear, logos and brand names that should (or should not) be visible; scheduling processes that only happen at certain hours or days; and how the photos will be used — a roll-up needs a portrait shot, general use a landscape one, and text needs an image that carries the message clearly.
On the day of the shoot, after a short introduction and clarification, we photograph the process step by step.
Some businesses use their property as the vehicle of their service — then it is important to show the space’s qualities and functions, from small details to images of the whole setting. A good photo of the place says more than any description.
We first ask for amateur photos of the location, discuss ideas and visit if needed. Preparation is usually required; spaces are photographed empty, without guests, or with extras. Order, cleanliness and the right time of day all matter.
